Nike Trials U.S. Sneaker Refurbishment to Cut Down on Waste

Sneaker giant Nike Inc. is trying to keep more of its used shoes out of the landfill -- and earn a little extra income to boot.

The sportswear company announced Monday it’s rolling out a program at 15 U.S. stores to clean and resell shoes that have been returned by customers within their first two months. Dubbed Nike Refurbished, the offering intended to curb waste will be expanded to more U.S. locations later this year, it said.

This model is reminiscent of the trendy thrifting offerings at retailers like Poshmark Inc., ThredUp Inc. and RealReal Inc. -- though on a much smaller scale -- rather than the high-end sneaker resale business that involves almost entirely like-new, unworn product.

“It’s very different” from actual sneaker resale, said Bloomberg Intelligence analyst Poonam Goyal. “It’s a move to monetize what would have ended up in a landfill or reused as material for flooring.”

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