Nike Joins March Madness and Final Four, This Time in Africa
Nike Inc. sneakers are displayed for sale at a Dick’s Sporting Goods Inc. store in Daly City, California, U.S. (Photographer: David Paul Morris/Bloomberg)

Nike Joins March Madness and Final Four, This Time in Africa

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(Bloomberg) -- Nike Inc. is hoping basketball in March offers marketing opportunities in Africa as readily as in the U.S.
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