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Netflix Drops Free Trials in the U.S. in Favor of Other Tactics
Netflix Drops Free Trials in the U.S. in Favor of Other Tactics
14 Oct 2020, 04:19 AM IST
(Bloomberg) -- Netflix Inc. is abandoning free trials in the U.S., opting to pursue other tactics for finding new customers in an increasingly saturated market.
After pulling the free-trial option from its website, the company said it was “looking at different marketing promotions in the United States to attract new members and give them a great Netflix experience.”
Netflix previously removed the option in other markets but has continued to add subscribers globally -- especially during pandemic lockdowns. Walt Disney Co. took a similar step in June when it stopped offering one-week free trials for its Disney+ streaming service in the U.S.
©2020 Bloomberg L.P.
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