Netflix Bull Says ‘Bulletproof’ Service Can Handle Disney+ Challenge
(Bloomberg) -- Netflix Inc. is well positioned to withstand the threat of Disney+, according to Piper Jaffray.
“New entrants into a growing market should not be a surprising phenomenon” and investors can be confident the world’s largest streaming service will be able to handle the competition, Michael Olson wrote in a note to clients Monday, reiterating his buy recommendation on the stock. “Netflix has, thus far, been relatively bulletproof.”
Citing research by his own firm, Olson found that Disney’s introduction of a new streaming service wouldn’t result in substantial subscriber churn. According to a survey of more than 1,500 Netflix users in the U.S., only 7% said they would cancel their Netflix account for Disney’s yet-to-be-released service. And Olson thinks that figure overstates the number of subscribers who would actually cancel.
“We typically find that a larger percentage of subscribers say they will cancel certain services than the percentage that actually follow through on it,” he wrote.
Disney’s announcement on Nov. 8 that it would start a rival service wiped out $8 billion from Netflix’s market value at the time, but the shares have since climbed and are now 8.4% higher. Netflix dropped 4.6% Monday to $344.59 as of 10:03 a.m. in New York, leaving the stock 22% below Olson’s target price of $440.
©2019 Bloomberg L.P.