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Juul Sued for Privacy Violations Over Customer Biometric Data

The company was accused of violating a state law that requires consumer consent for companies to gather sensitive biometric data.

Juul Sued for Privacy Violations Over Customer Biometric Data
Packages of Juul Labs Inc. device kit and Virginia Tobacco pods are arranged for a photograph at a store in San Francisco, California, U.S. (Photographer: David Paul Morris/Bloomberg)

(Bloomberg) -- Juul Labs Inc. was sued for collecting biometric data from its online customers as a method of verifying they are legally old enough to buy vaping products.

The company was accused in a complaint filed Thursday in Illinois of violating a state law that requires consumer consent for companies to gather sensitive biometric data.

WeWork was hit this week with a similar class-action complaint over its alleged used of facial scans to track people in its shared office spaces without informed written consent, which plaintiffs claim is a violation of the Illinois Biometric Information Privacy Act.

To contact the reporter on this story: Peter Blumberg in San Francisco at pblumberg1@bloomberg.net

To contact the editor responsible for this story: David Glovin at dglovin@bloomberg.net

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