Jimmy Fallon’s Obsession With Wordle Sends Wrong Games Up Charts
(Bloomberg) -- Playing Wordle on your phone?
If you downloaded it from Apple’s App Store or Google Play, it’s not the same addictive game that celebrities like Jimmy Fallon and members of the band the Lumineers have been tweeting about.
In that game, you have six tries to guess a five-letter word and can brag on Twitter if you win. It was created in October by former Reddit software engineer Josh Wardle and is available to play only once a day on his website.
In December, Wardle added a “share results” feature and players jumped to more than 300,000 from 90 by Jan. 1, according to the New York Times. Then, Fallon told his 51.4 million Twitter followers that he was addicted. Wardle didn’t immediately respond to a request for comment.
As the term “Wordle” began trending and news outlets picked up on its popularity, other versions for mobile devices started to catch on.
Over the weekend in Apple’s U.S. App Store, two Wordles shot up the charts in the Word category. At No. 8 is Wordle!, a time-based game created by developer Steven Cravotta, which was launched in the U.S. App Store more than five years ago.
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