ITV’s Green Pledges Include Bonuses and Electric Car Prizes
ITV Plc, the U.K.’s biggest free-to-air broadcaster, vowed to write environmental targets into executive bonuses and highlight green issues in its shows, including phasing out gas-fueled cars as game show prizes.
ITV will add “climate action targets” into its executive bonus plans in 2022 and employees will receive “climate crisis training,” it said in an emailed statement Monday. ITV didn’t immediately elaborate on what the targets are.
The broadcaster will also try to persuade its audiences. Its studios will push a “behavior change campaign” across popular shows, according to the statement. Environmental issues will feature heavily in daytime television, news, factual and current affairs programming ahead of COP26, ITV said.
“We have a lot of power, as a broadcaster, to influence behavior,” ITV Chief Executive Officer Carolyn McCall said in an interview on Bloomberg Television.
For instance, its biggest soaps Coronation Street and Emmerdale will reference climate change in crossover episodes which will also feature fictional characters from the rival British Broadcasting Corp.
Car giveaways on game shows will only feature electric or hybrid vehicles from the first quarter of 2022. Ways to take the broadcaster’s own fleet of cars electric are being reviewed.
ITV will also make compliance with 2030 emissions a requirement for future bank and debt capital market financing. That includes the group’s revolving credit facility, which is currently out to tender. It’s committed to cut scope 1 and 2 emissions by 46.2% and scope 3 by 28% before the end of the decade.
Sustainability conditions will be imposed on ITV’s suppliers. By 2025 the most environmentally risky suppliers will have to obey conditions to keep contracts, and by 2030 the rules will apply to its whole supply chain.
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