Dating App Hinge Adds Voice Recordings to Profiles to Boost Interaction
(Bloomberg) -- The dating app Hinge is rolling out an audio feature Wednesday that allows users to fill in their profiles with voice recordings, part of an effort to make the app more interactive.
With the new feature, users of the Match Group Inc.-owned app can now record 30-second responses to prompts when filling out personal details, allowing potential romantic partners to hear a voice in addition to scanning photos attached to a profile. The feature was introduced as Tinder, another Match-owned app, is rolling out virtual currency in Australia in a bid to boost user engagement.
“With the introduction of Voice Prompts, we’re adding more authenticity to the profile experience, allowing users to fully display their personality in a new way,” Michelle Parsons, Hinge’s chief product officer, said in a statement.
Expanding features beyond swiping has been a priority for Match, making acquisitions such as Hyperconnect, a South Korean video-technology company. During the pandemic, users have pivoted to features like video dates because meeting in person isn’t always possible.
Match Group reports third quarter earnings after market on Nov. 2, with analysts surveyed by Bloomberg forecasting earnings of 49 cents a share on revenue of $802 million.
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