HBO Max to Charge $3 a Month in Latin America Starting in June
(Bloomberg) -- AT&T Inc.’s HBO Max will launch next month in Latin America and the Caribbean at a price that’s much lower than the service charges in the U.S.
HBO Max will debut in the region on June 29 and offer subscriptions starting at only $3 per month. In the U.S., HBO Max costs $15 a month, while a $10-a-month version with advertising will arrive in June.
HBO Max in Latin America will look similar in many ways to its American version, including popular old sitcoms like “Friends” and “The Big Bang Theory.” HBO Max is also making a substantial investment in local programming, committing to develop more than 100 productions in Latin America over the next two years.
But the Latin American version will have some key differences. HBO Max will stream UEFA Champions League soccer matches live to its subscribers in Brazil and Mexico, for instance. In the U.S., HBO Max isn’t yet broadcasting major live sporting events.
In the U.S., HBO Max is experimenting this year with streaming Warner Bros. films on the same day as they premiere in theaters. In Latin America, however, HBO Max subscribers will need to wait 35 days after the theatrical release to see Warner Bros. movies like Lin-Manuel Miranda’s “In the Heights.”
HBO Max’s debut in Latin America is the first step of its global expansion. It will roll out in 21 territories in Europe later this year.
AT&T expects HBO Max to reach between 120 million and 150 million subscribers globally by the end of 2025, with about half of them coming from outside the U.S. In April, AT&T reported about 64 million worldwide subscribers to HBO and HBO Max.
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