FirstRand's FNB Targets South Africa Townships With Fintech Deal

(Bloomberg) -- FirstRand Ltd.’s First National Bank and a startup financial-technology company in South Africa are partnering to connect informal traders in townships with fast-moving consumer-goods companies.

FNB is seeking to tap into a market that it estimates could consist of as many as 1 million enterprises that have largely been ignored and falls into the “unseen economy,” the Johannesburg-based lender said in an emailed statement. Townships were created during apartheid on the outskirts of urban areas to separate blacks from whites until racial segregation ended in 1994.

“With 50 percent of South Africa’s urban population living in townships, the ecosystem supporting these communities warrants significantly greater focus from the banking sector,” Michael Vacy-Lyle, the chief executive officer of FNB Business, said in the statement. The lender estimates that about 300,000 of these traders are “survivalist” in nature, employing three or more people, and relying on cash payments, he said.

The company has partnered with Selpal Pty Ltd., which connects informal merchants ranging from bars and grocery stores to hairdressers and micro-manufacturers, according to the statement. The traders are provided with a point-of-sale device to enable payments “that lets them view, order, pay for and sell stock and value-added services without the store owners ever needing to leave their shop, and unlocks extra revenue for them,” said Selpal CEO Stephen Goldberg.

“It also changes the way that their customers buy from them, extending the benefits and extra value to the end consumer,” he said. “Our partnership with FNB Business will help expand our network and supercharge our growth.”

To contact the reporter on this story: Vernon Wessels in Johannesburg at vwessels@bloomberg.net

To contact the editors responsible for this story: Stefania Bianchi at sbianchi10@bloomberg.net, Hilton Shone, Robert Brand

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