Dish Beefs Up Sling TV With Cable News Channels, Raises Price $5
Dish Beefs Up Sling TV With Cable News Channels, Raises Price $5
(Bloomberg) -- Dish Network Corp.’s Sling TV is gearing up for a big election news cycle, with the addition of Fox News, MSNBC and CNN’s HLN to its live TV streaming service. But the change comes with a price increase, the second since its launch almost five years ago.
Subscriptions to the multiscreen Blue plan will rise to $30 a month from $25, Sling said Monday in a statement. The sports-loaded Orange plan will also increase by $5 to $30 a month. The combination package, which was $40, will now be $45 a month, up $5.
Sling TV is one of the largest live online TV service, with 2.7 million subscribers. And even with the price increases, it is still one of the lowest- priced services available online. AT&T Now, previously named DirecTV Now, has about 1.1 million customers and the price starts at $50.
| Online TV Services | Price | Subscribers | Channels |
|---|---|---|---|
| Sling TV | $30 | 2.7 million | 45+ |
| Hulu Live TV | $55 | 2.7 million | 60+ |
| AT&T Now | $65 | 1.1 million | 45+ |
| Google YouTube TV | $50 | 1 million | 70+ |
| Sources: Bloomberg, company reports |
Sling is now offering all customers 10 hours of free Cloud DVR storage for recorded shows and has a 50-hour option for $5 a month.
Live TV is one facet of a much larger online streaming industry dominated by services like Netflix Inc., Hulu and Amazon.com Inc.’s Prime Video. The growth of streaming options, including the new Walt Disney Co.’s Disney+ and AT&T Inc.’s upcoming HBO Max, has hastened the decline in traditional cable and satellite TV subscriptions.
To contact the reporter on this story: Scott Moritz in New York at smoritz6@bloomberg.net
To contact the editors responsible for this story: Nick Turner at nturner7@bloomberg.net, Rob Golum
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