DAZN Said to Be In Persidera Talks to Boost Broadcast Power in Italy

DAZN Group Ltd. is in talks with Persidera SpA to rent television frequencies that will boost its broadcasting power in Italy, where it is competing for a trophy package of soccer rights, according to people familiar with the matter.

The media disruptor plans to rent so-called digital terrestrial frequencies from network provider Persidera if it wins an auction to broadcast the majority of domestic matches from Italy’s Serie A league, the people said, asking not to be identified discussing confidential information.

DAZN is competing against the Italian unit of Comcast Corp.’s Sky for the three season-long Serie A contract. A league meeting to decide between the two providers ended without a decision on Thursday, though DAZN is seen as the frontrunner, the people said. Serie A will meet again next week to vote on the matter, according to the people.

The capacity to roll out an exclusive streaming service in Italy, which has patchy internet connectivity, has been questioned during the bidding process by Sky and some of Serie A’s 20 teams, the people said.

A deal to rent frequencies from Persidera, a former division of phone carrier Telecom Italia SpA now owned by Italian infrastructure fund F2i Sgr, could help DAZN alleviate such concerns among Serie A clubs.

Representatives for DAZN, F2i, Serie A and Sky declined to comment.

DAZN, which is backed by the billionaire Len Blavatnik, has already secured 1 billion euros ($1.2 billion) of technological and financial support from Telecom Italia in its bid to dislodge Sky and win the Serie A rights.

©2021 Bloomberg L.P.

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