Dan Ariely on How to Win Big by Betting on Human Capital

Joe Weisenthal and Tracy Alloway analyze the weird patterns, the complex issues and the newest market crazes. Join the conversation every Monday and Thursday for interviews with the most interesting minds in finance, economics and markets.

Dan Ariely is one of the most famous behavioral economists in the world. And in his latest act, he's attempted to apply his research to investing. His five-year-old firm Irrational Capital searches out companies that foster human capital: the belief that companies which do a better job of nurturing their employees see stock market outperformance. In this episode, we talk about why human capital matters, how to measure it, and what kind of investment returns he's seen by betting on it.

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