Crocs Just Won't Go Away, This Time Thanks to Rapper Post Malone

(Bloomberg) -- Remember that research report from last month that said Crocs -- yes, Crocs -- had surprising momentum?

They nailed it.

Rapper Post Malone’s signature Crocs sold out in 10 minutes, according to Footwear News. That’s more good news in what’s been a resurgent 18 months for a company once left for dead. The stock is up 67 percent since the year began.

Piper Jaffray Cos. analyst Erinn Murphy said in October that her firm’s fall survey showed the brand with its highest rankings in years among upper and average income groups.

It took Post Malone to put them over the top.

To contact the reporters on this story: Brandon Kochkodin in New York at bkochkodin@bloomberg.net;Maggie Otte in New York at motte1@bloomberg.net

To contact the editors responsible for this story: Joe Weisenthal at jweisenthal@bloomberg.net, Bob Ivry

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