Color Genomics Announces Partnership With Illinois Health System

(Bloomberg) -- Color Genomics Inc., the DNA-testing company with $150 million in backing from investors including billionaire Laurene Powell Jobs and venture-capital firm General Catalyst, is partnering with NorthShore University HealthSystem to offer its genetic tests to more than 10,000 patients.

Key Insights

  • The DNA-testing startup has been moving away from marketing directly to individual patients.
  • As part of the collaboration, the Chicago hospital system will offer Color’s genomic health tests to more than 10,000 patients as a primary-care service, rather than only to patients with genetic health risks. The goal is to incorporate genetic information throughout care.

Know More

  • Color has existing partnerships with Illumina Inc. and the National Institutes of Health.
  • Its $249 genetic test looks at a variety of genetic health factors, including cancer risk and how a patient’s genes might affect reaction to some drugs. The consumer test will continue to be available.

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