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Bolsonaro’s Name Is Dominating Brazil’s Conversation on Social Media

Bolsonaro’s Name Is Dominating Brazil’s Conversation on Social Media

(Bloomberg) -- Brazilian presidential front-runner Jair Bolsonaro’s name is being mentioned three times more frequently on social media than that of his leftist rival Fernando Haddad.

Bolsonaro’s Name Is Dominating Brazil’s Conversation on Social Media

Mentions of Bolsonaro’s name surged in the past week, particularly after supporters of the far-right candidate were accused in an Oct. 18 newspaper report of financing a mass social media campaign benefiting him. It’s unclear how many of the mentions are positive or negative.

To contact the reporters on this story: David Biller in Rio de Janeiro at dbiller1@bloomberg.net;Daniel Grillo in Sao Paulo at dgrillomader@bloomberg.net

To contact the editors responsible for this story: Daniel Cancel at dcancel@bloomberg.net, Walter Brandimarte

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