Big Data's Lens Into the U.S. Economy

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Most U.S. economic data, such as jobs and consumer spending, is based not on actual data, but on surveys of Americans and businesses. What if you could look at every single purchase that people make, or peek at the bank accounts of every small business? The JPMorgan Chase Institute is trying to do just that -- using the bank's vast customer data -- and sniff out trends in the economy that are invisible in the official numbers. Diana Farrell, president of the institute, explains its work to Scott Lanman of Bloomberg News and Daniel Moss of Bloomberg Opinion.

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