Beyond Meat Is Developing a Plant-Based Substitute for Bacon
Beyond Meat Is Developing a Plant-Based Substitute for Bacon
(Bloomberg) -- With burgers and sausages under its belt, Beyond Meat Inc. is now creating a plant-based alternative for the carnivore breakfast staple: bacon.
The company doesn’t have a launch date, but Chief Executive Officer Ethan Brown said in an interview that the product is improving as it goes through development.
The company, which has seen its stock soar almost 700% since its initial public offering in May, is rapidly expanding its reach. Its plant-based burgers, faux ground beef and sausages are sold in more than 30,000 supermarkets, restaurants and other venues around the world.
Bacon would follow the company’s recent focus on breakfast: Doughnut shop Tim Hortons serves Beyond Meat’s sausages on breakfast sandwiches in almost 4,000 locations. Beyond Meat also announced a breakfast sandwich partnership with Dunkin’ Brands Group Inc. on Wednesday.
Conversations with potential customers for the bacon are already underway.
“We’re looking forward to trying their bacon whenever we can,” said Emily Murphy, director of specialty procurement at Baldor Foods, a produce-focused distributor with centers in New York, Boston and Washington. “We understand from Beyond that it’s in the works.”
To contact the reporter on this story: Deena Shanker in New York at dshanker@bloomberg.net
To contact the editors responsible for this story: Anne Riley Moffat at ariley17@bloomberg.net, Jonathan Roeder, Kevin Miller
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