Americans Celebrate National Coffee Day Amid Surging Prices
Americans Celebrate National Coffee Day Amid Surging Prices
(Bloomberg) -- The world’s top coffee drinkers are celebrating National Coffee Day amid historic shortages and rising prices.
Google searches for “free coffee today” jumped 2,650% in the past day. U.S. coffee giants like Starbucks Corp. and Inspire Brands Inc.’s Dunkin’ Donuts are racing to offer free drinks in the wake of National Coffee Day, celebrated on Sept. 29, as the industry deals with unprecedented challenges.
Hit hard during the pandemic, the sector is not expected to fully recover from the pandemic until 2023. The coffee-chain segment saw sales drop by nearly a fourth to $36 billion in 2020. By 2025, the market may exceed $50 billion in annual sales, according to market researcher Allegra Group.
But climate change and supply-chain disruptions are threatening to further delay this recovery.
Arabica-coffee futures have surged about 50% this year as droughts and frosts have led Brazil, the world’s largest coffee producer, to project a 12-year low output. The country is expected to harvest 40% less high-end arabica beans than last year -- a loss that is equal to about two-thirds of annual U.S. consumption.
Meanwhile, in Colombia, the second-largest arabica supplier, excessive rainfall risks exacerbating the forecast world deficit. Other coffee producers like Vietnam and India have also experienced hindered crop flows.
As a result, stockpiles on the ICE Futures U.S. exchange are headed this month for the largest decline in a year.
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