Adidas, Peloton Form Partnership to Tap Pandemic Fitness Demand
Adidas, Peloton Form Partnership to Tap Pandemic Fitness Demand
(Bloomberg) -- Adidas AG and Peloton Interactive Inc. are teaming up to create a co-branded apparel collection, seeking to tap demand for athletic gear as people look to stay active at home during the pandemic.
The German sportswear maker and the New York-based at-home fitness platform said the “Adidas x Peloton SS21 collection” marks the start of a collaboration between the brands. Items will be available starting March 25 on the companies’ websites and in select stores and showrooms, with prices ranging from $30 to $85, they said in a statement Thursday.
Peloton has become synonymous with the pandemic era, attracting a legion of fans with its technology-infused stationary bikes and treadmills. Peloton fitness instructors Robin Arzón, Ally Love and Cody Rigsby were involved in the design process for the 11-piece collection, which will feature neon hues, text graphics and “nods to a ‘90s attitude,” according to the statement.
Adidas said earlier this month that it’s targeting sales growth of as much as 10% annually through 2025 as it focuses more on e-commerce and sustainable materials.
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