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An Icon of Luxury Hifi Is Running Out of Time 

An Icon of Luxury Hifi Is Running Out of Time 

(Bloomberg) -- For the past decade, investors in the iconic luxury TV and stereo maker Bang & Olufsen have looked up to just one chairman. But during that time, they’ve had four chief executives. They’ve also seen the value of their investment drop by 40%.

It’s a history that suggests it’s time for B&O shareholders to start questioning the role of the chairman, Ole Andersen, according to Per Hansen, an investment economist at savings adviser Nordnet in Copenhagen.

An Icon of Luxury Hifi Is Running Out of Time 

Hansen says Andersen “can’t afford” to keep changing CEOs. B&O, which packages the latest audio and video technology in notoriously expensive design, has issued three profit warnings in the past year, triggering a 60% loss in market value since New Year’s Eve.

An Icon of Luxury Hifi Is Running Out of Time 

The 63-year-old Andersen is an imposing figure in Danish corporate circles. But his circumstances took a dramatic turn last year when he was forced to step down as the chairman of Danske Bank amid a $220 billion money laundering scandal that’s still being investigated.

An Icon of Luxury Hifi Is Running Out of Time 

Andersen says his history at Danske has no bearing on his role at B&O. He also says he’s not considering stepping back from his responsibilities at the company.

“We’ve just had an annual shareholders’ meeting and there was very strong support among shareholders for me,” he said in a phone interview on Tuesday. “As long as I have the support of my colleagues on the board and the shareholders, then I don’t think I could, in a responsible way, just throw in the towel.”

Meanwhile, investor bets against B&O have continued to build. A regulatory filing on Wednesday showed that Citadel Advisors now has a short position equal to 0.55% of the share capital. That brings the total to 4.4% of B&O’s total stock, which is up from 1% less than a year ago, according to data compiled by IHS Markit.

An Icon of Luxury Hifi Is Running Out of Time 

Another CEO

On Tuesday, Andersen announced that 55-year-old Kristian Tear, whose career spans top jobs at Logitech and BlackBerry, was replacing Henrik Clausen as B&O’s chief. The company’s shares initially gained almost 10% on the news before ending the day about 3.7% higher. The chairman made clear it’s a tough job, given that B&O is under “pressure all the time.”

An Icon of Luxury Hifi Is Running Out of Time 

“Bang & Olufsen has always been a really tough case,” Andersen said. “There have been four CEOs over the past 10 years -- four or five of them. They have all contributed toward driving B&O in the right direction.” He also said Clausen wasn’t fired, but had asked to step down. That detail is worrying, according to Hansen at Nordnet.

“Andersen said it was Clausen who asked to be relieved of his duties with the company. I did not believe my own ears,” Hansen said by phone. “If the board doesn’t act on its own to accommodate shareholders, then the board has gone overboard.”

Andersen also underscored his personal interest in reviving B&O’s fortunes, given his status as an investor in the company.

“I have skin in the game,” he said. “This is an important task. I also have a financial incentive as I’m also a shareholder in the company.”

To contact the reporter on this story: Morten Buttler in Copenhagen at mbuttler@bloomberg.net

To contact the editors responsible for this story: Christian Wienberg at cwienberg@bloomberg.net, Tasneem Hanfi Brögger

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