ADVERTISEMENT
The Mormon Church's Quest to Save Souls Helped Fuel the DNA-Testing Boom
The Mormon Church's Quest to Save Souls Helped Fuel the DNA-Testing Boom
25 Apr 2019, 03:45 PM IST
Subscribe to Prognosis on Apple Podcasts Subscribe to Prognosis on Pocket Casts
(Bloomberg) --
On this episode of Prognosis, reporter Kristen V. Brown takes us to the RootsTech conference put on by the Church of Jesus Christ of Latter Day Saints. In Salt Lake City, 20,000 genealogy enthusiasts come together to learn about the latest techniques to perfect their family trees. A century-old quest for family records to unite relatives in heaven has transformed the church into a global leader in genealogy technology, paving the way for the success of companies like 23andMe that also descend on RootsTech to show off their latest wares.
To contact the editor responsible for this story: Liz Smith at lsmith289@bloomberg.net, Rick Schine
©2019 Bloomberg L.P.
Get live Stock market updates, Business news, Today’s latest news, Trending stories, and Videos on NDTV Profit.
ADVERTISEMENT