When Sports, Business and Tech Meet

(Bloomberg Opinion) -- A professional football game is going to take four hours, of which only 28 minutes is actual play. That leaves a lot of room for turning the game into a fuller interactive and entertainment experience.

That was the charge of Al Guido, this week's guest on Masters in Business, who was served as the San Francisco 49ers chief operating officer from 2014 to 2016.

Given the team's location in San Francisco near Silicon Valley, Guido and the 49ers are uniquely situated at the nexus of sports and technology. The team's new stadium was designed specifically with the application of technology to the live sports experience.

His favorite books are cited here; the transcript is here.

You can stream/download the full conversation, including the podcast extras on iTunesBloombergOvercast, and Stitcher. Our earlier podcasts can all be found at iTunesStitcherOvercast, and Bloomberg.

Next week, we speak Dave Nadig, managing director of CBOE’s ETF.com.

This column does not necessarily reflect the opinion of the editorial board or Bloomberg LP and its owners.

Barry Ritholtz is a Bloomberg Opinion columnist. He founded Ritholtz Wealth Management and was chief executive and director of equity research at FusionIQ, a quantitative research firm. He is the author of “Bailout Nation.”

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