Tesla Invites Model 3 Reservation Holders to Configure Their Cars—For $2,500
Tesla Invites Model 3 Reservation Holders to Configure Their Cars—For an Extra $2,500
(Bloomberg) -- Tesla Inc. has invited all Model 3 reservation holders in the U.S. and Canada to confirm their orders. That’s welcome news for customers, many of whom placed $1,000 deposits to reserve the electric sedan in the spring of 2016—and have been fretting about which color to choose ever since.
@elonmusk Help! I can't decide between red and blue for my Model 3!
â Matthew Lenhart (@HiThereMatthew) June 28, 2018
Day 1 reservation holder slow to pull the trigger.
Need to decide soon before the flood gates open!
It’s even more welcome for Tesla’s balance sheet. When a customer confirms their order, they pay another $2,500 before the company begins building their car. Say, for example, 100,000 people in the U.S. and Canada were to confirm this week. That would be a $250 million injection of much-needed cash in the final, frantic days of a critical quarter.
Tesla doesn’t break down reservations by region, and hasn’t disclosed a reservation number recently. The raw number of reservations is constantly in flux as some people cancel and others reserve for the first time, raising questions about demand and what the true backlog is.
Invitations to order the Model 3 had been going out in waves based on when customers placed their reservation. Currently, customers can choose between the Model 3 Long Range Rear-Wheel Drive, Model 3 Long Range Dual Motor All-Wheel Drive, and Model 3 Performance. The base model with a cheaper battery—which starts at $35,000— isn’t yet available to order. Customers who want the standard range battery can decide to order a higher-priced version of the car, continue to wait, or cancel their fully refundable reservation.
With just a few days left in the second quarter, Tesla is racing to hit a production target of 5,000 Model 3s a week at its sole auto assembly plant in Fremont, California. Bloomberg’s Model 3 tracker suggests the company is falling short of that goal, estimating a weekly production rate of about 3,400 of the sedans. Chief Executive Officer Elon Musk has been touting a hastily erected massive tent put up this month to house another assembly line for the sedan.
Tesla is expected to release production and delivery figures early next week.
To contact the editor responsible for this story: Joshua Petri at jpetri4@bloomberg.net
©2018 Bloomberg L.P.