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Apple CFO Says $999 IPhone X Isn't Priced Too High

Apple CFO Says $999 IPhone X Isn't Priced Too High

(Bloomberg) -- Apple CFO Luca Maestri rejected the idea that the iPhone X, at $999, is priced too high and said that the device is Apple’s top seller.

It was the first time that the high-end iPhone was the top-selling iPhone model, Maestri said in a phone interview with Bloomberg News after Apple’s second-quarter results were released. He also said the iPhone’s market share grew in the December and March quarters.

For more analysis on Apple’s earnings, click here for our TOPLive blog.

To contact the reporter on this story: Mark Gurman in San Francisco at mgurman1@bloomberg.net.

To contact the editors responsible for this story: Anny Kuo at akuo1@bloomberg.net, Colin Keatinge

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