Ticker Madness

(Bloomberg) -- Tickers are special. Not only can they catch our eye, they also tell a story. Some ETF tickers are especially great -- take MOO, for instance, or TAN. But with hundreds of them cluttering the stock market, you sort of have to wonder: Which ETF ticker is the very best? On this episode of Trillions, Joel and Eric harness the spirit of March Madness with a team of Bloomberg News reporters and create a tournament bracket to determine the champion. Chaos ensues -- but one ticker gets crowned the winner. 

 

To contact the authors of this story: Joel Weber in New York at jweber66@bloomberg.net, Eric Balchunas in Skillman at ebalchunas@bloomberg.net.

©2018 Bloomberg L.P.