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Golden Globe Audience Drops by a Million Despite Hollywood Drama

Golden Globe Audience Drops by a Million Despite Hollywood Drama

(Bloomberg) -- The U.S. TV audience for Sunday’s Golden Globe Awards fell by a million viewers compared with a year earlier, even with the added intrigue of Hollywood’s response to the sexual-harassment uproar.

The evening telecast on NBC drew 19 million viewers, the network said Monday in an email, a decline from the 20 million who watched a year earlier. While the audience was smaller than a year ago, it was still the largest for an entertainment program since the Oscars pulled in 32.9 million viewers last February.

The smaller audience may not reflect audience reaction to the show’s focus on women in entertainment confronting sexual harassment, but rather the relatively low profile of this year’s movie nominees. 

The big winner a year ago was the musical “La La Land,” which set a record with seven awards and had $446 million in worldwide sales. The winners this year were “Three Billboards Outside Ebbing, Missouri” and “Lady Bird,” neither of which has pulled in as much as $50 million.

Click here for a full list of winners from Sunday’s ceremony.

To contact the reporter on this story: Rob Golum in Los Angeles at rgolum@bloomberg.net.

To contact the editor responsible for this story: Crayton Harrison at tharrison5@bloomberg.net.

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