Material World: Wal-Mart Turns to Virtual Reality for the Future of Shopping
Material World: Wal-Mart Turns to Virtual Reality for the Future of Shopping
Every other week, hosts Lindsey Rupp and Jenny Kaplan guide you through the consumer universe, breaking down what's going on with all the things people buy.
Retail has been undergoing a rapid, extreme time of change that hasn't happened since online shopping came on the scene 20 years ago. Companies like Wal-Mart, the biggest retailer in the world, are trying to get ahead of the next trends in how people will buy stuff. They're making a big bet on virtual reality and augmented reality, and this week Jenny and Lindsey take you behind the scenes, using Wal-Mart as a case study for how you might buy a tent or even a dress in the future.
To contact the authors of this story: Lindsey Rupp in New York at lrupp2@bloomberg.net, Jennifer Kaplan in Los Angeles at jkaplan84@bloomberg.net.
To contact the editor responsible for this story: Magnus Henriksson at mhenriksso10@bloomberg.net, Liz Smith
©2017 Bloomberg L.P.