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Newspaper Company Adds $61 Million in Equity Overnight

How A Newspaper Company Created $300 Million in Equity Overnight

(Bloomberg) -- Investors can finally put a number on Fairfax Media Ltd.’s main earnings driver, the property-listings business, which has thrived amid Australia’s real-estate boom.

Spun off from the Sydney Morning Herald publisher, Domain Holdings Australia Ltd. ended Thursday, its first day as a listed company, with a market value of A$2.12 billion ($1.6 billion). The separation, the argument goes, makes it easier to parse growth at Domain, which is no longer saddled with the newspaper business. Fairfax still owns 60 percent of Domain.

But how much did the trading settle matters?

Here’s the math -- Fairfax’s stake in Domain is worth A$1.27 billion and that means investors are putting a price of about A$410 million on the publishing business. The latter combined with Domain results in a A$2.53 billion valuation for a pre-separation Fairfax.

That’s about A$80 million more than what Fairfax commanded at Wednesday’s close.

To contact the reporter on this story: Vivek Shankar in Sydney at vshankar3@bloomberg.net.

To contact the editors responsible for this story: Divya Balji at dbalji1@bloomberg.net, Ravil Shirodkar

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