(Bloomberg View) -- Amazon.com Inc., as everyone seems to know by now, is the great disruptor. But the profound ways in which mobile technology has already disrupted so many aspects of modern life, from consumer spending to financial transactions to content consumption, is often given short shrift, says Anindya Ghose, professor at New York University's Stern School of Business.
And, as he explains on this week's Masters in Business podcast, the future is coming at us much faster than we imagined just a few years ago.
Ghose, author of "Tap: Unlocking the Mobile Economy," says that the sorts of custom-tailored individual advertising depicted in the 2002 film "Minority Report" aren't decades away, but only a few years off. Credit mobile technology, which is generating vast amounts of data that will upend the way consumers and retailers interact.
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Barry Ritholtz is a Bloomberg View columnist. He founded Ritholtz Wealth Management and was chief executive and director of equity research at FusionIQ, a quantitative research firm. He blogs at the Big Picture and is the author of “Bailout Nation: How Greed and Easy Money Corrupted Wall Street and Shook the World Economy.”
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