Material World: This Bud's For You: Weed Goes Mainstream
As legalized pot becomes more widely available, the race is on for brands to become household names. One in five American adults now lives in a place where he or she can smoke, eat, drink, vape or otherwise ingest cannabis as they please. Canadian Prime Minister Justin Trudeau laid out plans last week for the country to become the first Group of Seven nation to legalize it nationally. As the product moves out of the black market, cannabis is getting a makeover.
Jenny and Lindsey dive into what's going on politically and how the industry is changing. Some ganjapreneurs are leaving Jamaican flags, giant pot leaves and highly potent strains behind in the quest to become the Coca-Cola or Budweiser of weed.
Every other week, hosts Jenny Kaplan and Lindsey Rupp guide you through the consumer universe, breaking down what's going on with all the things people buy.
To contact the authors of this story: Jennifer Kaplan in New York at firstname.lastname@example.org, Lindsey Rupp in New York at email@example.com.