Inside Pixar's Gamble to Make Toy Story a Hit
Inside Pixar's Gamble to Make Toy Story a Hit
(Bloomberg) -- Computer animated movies are everywhere these days. But in 1995 when Pixar was preparing to release Toy Story, the public had never seen a fully computer-animated movie before. Toy Story was years in the making and for Pixar everything was on the line. This week, Bloomberg Technology's Brad Stone and Pia Gadkari take us back to those final months, when CEO Steve Jobs, CFO Lawrence Levy and Pixar's other employees were racing to finish their first feature film, while also planning a make-or-break IPO.
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To contact the authors of this story: Pia Gadkari in New York at pgadkari@bloomberg.net, Brad Stone in San Francisco at bstone12@bloomberg.net.
To contact the editor responsible for this story: Liz Smith at lsmith289@bloomberg.net, Magnus Henriksson