Lure of Japan Has Chinese Returning Again and Again: Chart

(Bloomberg) -- Chinese tourism to Japan has been surging in recent years -- and also becoming less of a novelty. Figures from Japan Tourism Agency show nearly a fifth of all visitors have made at least four trips to Japan, while first-timers account for 59 percent of the journeys.

To contact the reporters on this story: Keiko Ujikane in Tokyo at kujikane@bloomberg.net, Cory Baird in Tokyo at cbaird7@bloomberg.net. To contact the editors responsible for this story: Brett Miller at bmiller30@bloomberg.net, Jake Ulick, James Mayger