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Why Bharti Airtel Won’t Mind Losing #2 Spot
Bharti Airtel dumped over 4.8 crore non-paying users in the December-ended quarter.
05 Feb 2019, 02:41 PM IST
Bharti Airtel Ltd. is expected to lose its No. 2 rank in the world’s second-largest telecom market. But billionaire Sunil Mittal won’t be complaining.That’s because it’s a fallout of the company’s focus to retain paying consumers. Bharti Airtel started charging a minimum amount from user for staying active on the network in the quarter ended December in an effort boost profitability. It dumped more than 4.8 crore non-paying users dur...
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