ADVERTISEMENT

Some Japan Stocks Won the Rugby World Cup, Too. Next Up: Olympics

Some Japan Stocks Won the Rugby World Cup, Too. Next Up: Olympics

(Bloomberg) -- The Springboks weren’t the only winners when the Rugby World Cup wrapped up in Tokyo Saturday. A “sporting bonanza” basket of Japanese stocks identified by Jefferies Financial Group Inc. has proved a good bet.

“It was an incredible success for Japan,” with stadiums packed over the six-week rugby contest, said Sean Darby, a global equity strategist at Jefferies in Hong Kong. Darby and his colleagues in July concluded that while real-estate and construction stocks had already benefited from Japan’s looming sporting events -- capped by the 2020 Olympics -- a spending boost from consumption, tourism and other services could still give equities a boost.

The nine stocks picked by Jefferies have outperformed the Topix Index by 1.4 percentage points so far this year, Darby said by phone Monday.

Some Japan Stocks Won the Rugby World Cup, Too. Next Up: Olympics

Here’s the Jefferies basket, with a description of each company:

Company NameDescription
Hakuhodo DY Holdings Inc.One of Japan’s largest advertising agencies.
Mizuno Corp.Makes sporting goods and clothing.
Z Holdings Corp.Media and advertising firm previously known as Yahoo Japan, backed by Softbank Group Corp.
Sohgo Security Services Co.Provides security at home and commercial sites.
H.I.S. Co.Travel agency.
East Japan Railway Co.Train line operator in eastern regions including Tokyo.
Oriental Land Co.Operates Tokyo Disney resort.
Japan Airport Terminal Co.Operates terminals and facilities at Tokyo’s Haneda airport.
Meiji Holdings Co.Japan’s biggest chocolate maker.

To contact the reporter on this story: Sybilla Gross in Sydney at sgross61@bloomberg.net

To contact the editors responsible for this story: Edward Johnson at ejohnson28@bloomberg.net, Christopher Anstey, Joanna Ossinger

©2019 Bloomberg L.P.