Watch These Stocks for Signs of a Rugby World Cup Boost

(Bloomberg) -- As the Rugby World Cup starts in Tokyo tonight, here’s a look at Japanese companies in the media, transportation and consumer sectors that analysts expect to cash in.

Some 500,000 tickets have been sold overseas for the sporting event that runs through Nov. 2, according to research by Bloomberg Intelligence. That may help Japan’s foreign visitor numbers bounce back from a rare monthly decline in August on the back of recent trade friction with South Korea, BI said.

Mitsubishi UFJ Morgan Stanley analyst Kouki Ozawa highlights potential gains for Japan Airport Terminal Co., which manages facilities at Tokyo’s Haneda Airport. Its stock has climbed 19% since Aug. 6. With matches scheduled across 12 Japanese prefectures, shares of transportation companies such as East Japan Railway Co. may also see a positive impact, according to Masayuki Otani, chief market strategist at Securities Japan Inc.

SMBC Nikko has flagged benefits for accommodations-related names such as Kyoritsu Maintenance Co. and Japan Hotel REIT Investment Corp. Tourism is also usually seen as a key factor for retailers, such as Uniqlo parent Fast Retailing Co. and Pan Pacific International Holdings Corp., which operates the popular discount chain Don Quijote.

The impact of all these rugby fans on Japan’s beer supply-demand balance has been in focus of late as well. Kirin Holdings Co. and Asahi Group Holdings Ltd. are both up more than 9% from their summer lows, while pub-chain operator Hub Co. has jumped 28% in a little more than a month.

Of course, the scale of the Rugby World Cup’s impact on the beverage companies’ earnings will only be clear after the event, Securities Japan’s Otani said, cautioning that the gains may already be priced in for the beer makers.

Among other related sectors, security companies stocks have seen recent gains. Secom Co., an official sponsor and service provider for the World Cup, and Sohgo Security Services Co. have each jumped 18% from recent troughs.

Watch These Stocks for Signs of a Rugby World Cup Boost

Advertising firm Dentsu Inc., which has seen a similar-sized rebound, may wind up one of the biggest winners, according to Amir Anvarzadeh, senior strategist at Asymmetric Advisors.

“Dentsu’s advertising billings will see a big improvement from the Rugby World Cup,” he said in a phone interview. The shares could rise to around 5,000 yen in the next few months, an advance of about 25% from the current level, as investors also eye benefits from the upcoming Tokyo Olympics, Anvarzadeh said.

The 2019 Rugby World Cup’s first match will see host Japan take on Russia. Kick-off is at 7:45 p.m. local time.

©2019 Bloomberg L.P.

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