Peppa Pig Lifts China Stocks as Grandpa Promo Goes Viral

(Bloomberg) -- Chinese stocks connected to Peppa Pig surged after a promotional clip for a film featuring the cartoon character went viral. Banbao Co., which is authorized to use the Peppa Pig image on its toys, surged by the 10 percent limit, while toymaker Alpha Group Co. jumped as much as 7.3 percent. Wei Yi, an analyst with Kaiyuan Securities Co., said the gains are driven by speculators and likely to be short-lived. The movie trailer features a man discovering who Peppa Pig is and then making a gift to give his grandson for the Lunar New Year festival. The holiday begins on Feb. 5, and marks the start of the Year of the Pig.

To contact Bloomberg News staff for this story: Amanda Wang in Shanghai at twang234@bloomberg.net;Mengchen Lu in Shanghai at mlu157@bloomberg.net

To contact the editors responsible for this story: Richard Frost at rfrost4@bloomberg.net, Will Davies, David Watkins

©2019 Bloomberg L.P.

With assistance from Bloomberg