Bottles filled with a juice drink wait to be labeled on the production line. (Photographer: Ken James/Bloomberg)

Manpasand Beverages Expects Parle Tie-Up To Boost Summer Sales

Fruit pulp-based drinks manufacturer Manpasand Beverages Ltd. is bullish on the prospects of its tie-up with Parle Products Pvt Ltd. as demand is set to peak with the onset of summer.

“This will be the most highly distributed mango drink beverage in the country if we get presence in all the 6 million outlets and sales will be very big,” the company’s whol time director Abhishek Singh told BloombergQuint in an interview. Manpasand Beverages had inked a pact with the biscuits manufacturer to share distribution network and cross-promote and sell each other’s brands.