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Which Peloton? Doppelganger IPOs Could Confuse Traders Again

Peloton filed for an initial public offering on Friday. No, not that Peloton.

Which Peloton? Doppelganger IPOs Could Confuse Traders Again
A Peloton Cycle Inc. bicycle stands in the gym area of the Dwight Capital LLC new office space inside 787 11th Avenue in New York, U.S. (Photographer: Johannes Berg/Bloomberg)

(Bloomberg) -- Peloton filed for an initial public offering on Friday. No, not that Peloton.

Traders eagerly awaiting an IPO filing by Peloton Interactive Inc. -- the home exercise firm worth about $8 billion -- might have briefly been fooled when Peloton Therapeutics Inc. -- a cancer research startup -- filed its prospectus first.

If both companies do go public, their similar names could spark more mistaken-identity trades tied to recent listings. Earlier this month, shares in microcap Zoom Technologies Inc. extended a 70,000 percent surge that it experienced while Zoom Video Communications Inc. went through its IPO process.

--With assistance from Courtney Dentch.

To contact the reporter on this story: Drew Singer in New York at dsinger28@bloomberg.net

To contact the editors responsible for this story: Brad Olesen at bolesen3@bloomberg.net, Catherine Larkin

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