The FMCG major believes increasing rural demand and the fiscal stimulus will drive growth. (Prashanth Vishwanathan/Bloomberg News)

Analysts Positive On Dabur, Buoyed By Growth In Rural Demand

Dabur India Ltd.’s management is upbeat about the company’s growth as it listed at a recent analyst meeting increasing rural demand and the fiscal stimulus as driving factors.

Some of the strategies the company said it has adopted are:

  • Accelerated pace of product launches.
  • Intense direct distribution expansion.
  • Increased targeted advertising spends based on localised marketing.

Shares of the fast-moving consumer goods major have risen 40.6 percent year-to-date compared with a 13.5 percent increase in the S&P BSE Sensex.

Here’s what analysts have to say about Dabur’s stock performance:

Deutsche Bank:

  • Retain ‘Buy’, price target Rs 525—an upside potential of Rs 46.
  • Company to gain from better execution, market-share gains and improving macro-economic environment
  • Competitor Patanjali, earlier seen as disruptive, has only been a distraction.
  • Company has made smart and practical launches in fruit drinks segment and FMCG products such as brahmi amla hair oil and red gel toothpaste.
  • Company’s international business to accelerate (28 percent of revenues).
  • Relative valuations attractive after underperformance over last few years.


  • Retain ‘Buy’, price target of Rs 495 an upside potential of Rs 10.
  • Management confident of accelerated growth.
  • Sharpening regionalised focus to improve consumer reach.
  • Company is tailoring product mix specific to geographies.
  • Company has identified 15 brands where it sees growth opportunities.
  • Company is diving frontline sales teams for better portfolio selling.