Amadeus Is in Talks to Acquire TravelClick From Thoma Bravo

(Bloomberg) -- Amadeus IT Group SA is in discussions with private equity firm Thoma Bravo to buy TravelClick Inc., a software maker serving the hotel industry.

Terms of the deal are still under discussion, Amadeus said in a regulatory filing Wednesday, confirming a report by Bloomberg News that the talks were under way. TravelClick could fetch as much as $3 billion in a sale and may attract other suitors, said people familiar with the matter.

The talks are advanced, though no final decisions have been made and Amadeus could decide against the purchase, said the people, who asked not to be identified because the deliberations are private. A representative of Chicago-based Thoma Bravo declined to comment when contacted by Bloomberg before the Amadeus statement.

Amadeus, which has a market value of 32 billion euros ($37.5 billion), operates a flight booking system used by airlines around the world to manage reservations, inventory and departure control. The Madrid-based company’s shares fell less than 0.1 percent to 72.94 euros.

Thoma Bravo bought TravelClick in 2014 for $930 million. The software company then acquired ZDirect, a customer relationship management platform, in 2015 for an undisclosed amount. This year, it said it purchased Dallas-based Digital Alchemy.

TravelClick’s software is used by hotels for business analytics, reservations, guest management and marketing, according to its website. Its customers include the Hilton, Marriott, Langham, Mandarin Oriental, Radisson and Accor brands. The company, based in New York, provides services to more than 50,000 hotels.

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