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Blue Star Plans To Correct Prices, Optimize Designs To Protect Margins

The plans of price correction comes after the increase in commodity prices.

An air conditioner manufacturing facility in India (Photographer: Udit Kulshreshtha/Bloomberg)
An air conditioner manufacturing facility in India (Photographer: Udit Kulshreshtha/Bloomberg)

Blue Star Ltd. plans to “correct prices” of its products to protect its margin, its Executive Director B Thiagarajan told BloombergQuint.

The move comes after the increase in prices of commodities such as steel and copper, Thiagarajan said.

Besides that, he also talked about the company’s further expansion plans. “More than gaining market share, we are focused on growth and that too profitable growth,” he said.

Watch the full conversation here!