A rag picker carries a bag of collected plastic bottles in the Govandi area of Mumbai, India (Photographer: Dhiraj Singh/Bloomberg)  

Effective Plastic Ban Needs Change In Consumer Behaviour, Says Jamshyd Godrej

Change in consumer behaviour is essential for an effective plastic ban, besides a legislation to ban its production and sale, according to Jamshyd Godrej, chairman of CII-Godrej Green Business Centre.

“It has become so endemic for people to use single-use plastic bags after their purchase that a change in consumer behaviour has become very critical,” Godrej told BloombergQuint in an interaction.

Also read: Maharashtra Eases Plastic Ban On Bottles But With Recycling Rider 

Here are the highlights of the interview:

On Environmental Footprint:

  • Consumers and investors are increasingly turning their attention toward environmental footprint.
  • A large number of companies now look at sustainability.

On Recyclable Materials:

  • Increasing the use of recyclable and re-usable materials is key.
  • Essential to understand the benefits of recycling and environmental stewardship.
  • Recycling not only has economic benefits but also social benefits.

On Consumer Behaviour:

  • Legislation and consumer behaviour have to go together.
  • Paid plastic bags are not useful.
  • A campaign with huge outreach required to influence consumer behaviour.

Watch the full interview here: