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GST Impact: Colgate India Cuts Product Prices By 5-10%
Colgate extending the tax benefits the company has got under the GST regime to consumers.
06 Jul 2017, 09:26 PM IST 
Colgate-Palmolive Co. Colgate Total brand toothpaste is arranged for a photograph in Washington, D.C. (Photographer: Andrew Harrer/Bloomberg)
Toothpaste and toothbrush major, Colgate Palmolive India Ltd., has reduced product prices in the range of 5-10 percent extending the tax benefits the company has got under the Goods and Services Tax regime to consumers.
The overall tax incidence on toothpaste fell to 18 percent from 24 percent under the new indirect tax regime
The company has reduced the price of its Colgate Strong Teeth 100 gms toothpaste to Rs 46 from Rs 52 earlier, while the price of Colgate Cibaca 30 gms toothpaste has been reduced to Rs 11 from Rs 12 earlier.