Pedestrians stand in front of monitors displaying the U.S. Dollar (USD) and Euro (EUR) exchange rate outside Morgan Stanley & Co. headquarters (Photographer: Michael Nagle/Bloomberg)  

How One Firm Sees Millennials and Gen Z Disrupting Markets

(Bloomberg) -- Banks need to defend their turf as young consumers start to shape the U.S. economy, while Apple Inc. and Google Inc. are well-positioned to benefit, according to Morgan Stanley.