Citigroup Hunts Growth in Emerging Markets as Rivals Retreat
Signage is displayed in the window of a Citigroup Inc. Citibank branch in Chicago, Illinois, U.S. (Photographer: Daniel Acker/Bloomberg)

Citigroup Hunts Growth in Emerging Markets as Rivals Retreat

Citigroup Inc. plans to deepen its corporate banking presence in developing countries from Russia to South Africa even as some rivals decamp to focus on their home markets.

The lender has overhauled its business in eastern Europe, the Middle East and Africa to focus on emerging economies. The third-largest U.S. bank is betting unprecedented deal opportunities will follow the economic slump caused by the coronavirus pandemic, weak oil prices and political uncertainty.

As part of the revamp, Citigroup in September shifted 29 of its operations across these three regions and another 30 units in countries where it doesn’t have a presence, creating a single emerging markets cluster.

Citigroup Hunts Growth in Emerging Markets as Rivals Retreat

“We’re going to look at increasing the canvas for the bank compared to where we are now,” Naveed Kamal, chairman of EMEA EM corporate banking, said in an interview.

Citigroup Names Naveed Kamal Chairman of New EMEA Business

The expansion contrasts with some of its European rivals. Deutsche Bank AG and Barclays Plc have scaled back or retreated from Africa to focus on their home markets. Standard Chartered Plc is cutting staff and reducing its presence in Dubai, along with Nomura Holdings Inc. and Credit Suisse Group AG.

“We’re already hiring new resources and will hire more people as the opportunity grows,” Kamal said. “It will be a combination of either hiring more or reallocating resources.”

Bigger Buckets

Demand for emerging-market assets will increase substantially as global asset managers and pension funds look to generate higher returns in the low interest-rate environment, Rizwan Shaikh, co-head of Citigroup’s EMEA EM corporate-banking division, said on the same call.

“Even a slight change to that mandate will mean substantial funds coming into emerging markets,” he said. “We want to be ready for that change.”

Direct lending platforms set up by sovereign wealth funds like Mubadala and Qatar Investment Authority are further opportunities for the New York-based bank and its competitors.

EMEA EM Cluster
  • Middle East and North Africa; sub-Saharan Africa; Turkey, Russia, Ukraine and Kazakhstan
  • Employs more than 3,800 people and contributes over a third of net income for wider EMEA business

The lender’s emerging-markets business could get a further boost when Jane Fraser takes over as chief executive officer in February given her experience in some developing regions.

“We’re excited about the entire region especially in light of the last seven to eight months,” said Aziz Rahman, co-head of EMEA EM corporate banking. “We see a common thread in EM from companies and sovereigns who are either looking to raise capital, do refinancing, and/or do more acquisitions and grow.”

The bank expects sovereigns to keep tapping markets for their capital needs, with bond and sukuk sales from the Middle East and North Africa hitting a record $115 billion so far this year.

Fiscal Space

“These countries have significant sovereign wealth and fiscal space to borrow for investing in their economies for growth and to fund deficits,” Kamal said.

The bank is the third top arranger of debt and sukuk sales from the Middle East and North Africa, behind HSBC Holdings Plc and Standard Chartered, according to data compiled by Bloomberg. It ranks third for Eastern European bonds after JPMorgan and BNP Paribas SA, and fourth in Africa.

Citigroup Hunts Growth in Emerging Markets as Rivals Retreat

To complement the bond-sale spree, state-owned firms are also turning to asset sales to support their economies.

While Citigroup isn’t expecting a big rush for liquidity from regional clients any time soon -- mainly because of quarterly earnings that either met or beat expectations -- this is poised to change.

“There will be need for capital as things normalize and our clients look to reinvest for growth,” Shaikh said. “Most have held back spending in the past months and we expect pent up demand to drive a lot of capital raising in debt and equity.”

©2020 Bloomberg L.P.

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