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Google Teams With Banks to Launch Digital Lending for India

Google is partnering with four Indian banks to grant consumer loans online.

Google Teams With Banks to Launch Digital Lending for India
Coffee mugs with Google Inc. logo and slogan are displayed inside the Google Inc. booth during the 2018 Consumer Electronics Show (CES) in Las Vegas, Nevada, U.S. (Photographer: David Paul Morris/Bloomberg)

(Bloomberg) -- Alphabet Inc’s Google is partnering with four Indian banks to grant consumer loans online, as the fight for a $1 trillion digital finance market intensifies.

The U.S. search giant is teaming with HDFC Bank Ltd., ICICI Bank Ltd., Kotak Mahindra Bank Ltd. and Federal Bank Ltd. to offer instant, pre-approved loans to customers “right within Google Pay in a matter of seconds,” it said in a statement.

From Facebook Inc.’s WhatsApp to Jack Ma’s Ant Financial, internet giants are joining a race to provide financial services in the world’s fastest-growing mobile arena. Online lending is becoming the next frontier as mobile users look for small loans with minimal paperwork, served to them even without credit ratings as fintech companies use data and algorithms to determine risk.

The Mountain View, California-based company re-branded its made-in-India Tez app, launched in September, as Google Pay -- the catch-all label for its payments services. The app’s users can take out a customized loan and get the money deposited directly into their bank account. It now intends to take its innovations and features to other markets.

“We’ve learned that when we build for India, we build for the world,” Caesar Sengupta, vice president of Google’s Next Billion Users initiative and Payments, said at the ‘Google for India’ event in New Delhi on Tuesday.

Over 55 million people in over 300,000 towns and villages have downloaded Google’s payments app to pay for bus rides, split dinner bills with friends or pay repairmen, amounting to $30 billion in annual transactions, Google said. The overall market is forecast to expand to $1 trillion by 2023 from $200 billion currently, according to Credit Suisse Group AG.

The search giant also announced other initiatives including expanding its Google Station internet access program to 12,000 villages and cities across the southern state of Andhra Pradesh; more Indian language content through a publishing effort called Project Navlekha; and a new feature in Google Go that let users listen to websites read out in English and five Indian languages.

To contact the reporter on this story: Saritha Rai in Bangalore at srai33@bloomberg.net

To contact the editors responsible for this story: Robert Fenner at rfenner@bloomberg.net, Edwin Chan

©2018 Bloomberg L.P.