U.K. Retailers See Black Friday Hangover as Sales Slump

(Bloomberg) -- U.K. retail sales fell the most in 18 months in December as a post-Black Friday lull rounded off a rough year for British shops.

It’s further evidence that inflation and shaky consumer confidence are hitting
British stores, many of whom remain cautious about the outlook for the coming
year. Fourth quarter sales gained just 0.4 percent, half the pace seen in the
previous three months.

U.K. Retailers See Black Friday Hangover as Sales Slump

Quarterly sales from a year earlier saw growth of just 1 percent, the worst reading since May 2013. The yearly gain in 2017 of 1.9 percent was also the smallest in four years, the Office for National Statistics reported on Friday. 

A number of retailers have sounded cautious about the year ahead. Carpetright Plc, the nation’s largest seller of floor coverings, on Friday reported a “sharp deterioration” in its U.K. business as people have become more reluctant to spend on discretionary items.

Bank of England policy maker Michael Saunders said Wednesday that the inflation squeeze on households will continue to restrain spending in 2018 -- a view shared by economists in a Bloomberg survey, who see slower-than-average consumption growth.

U.K. Retailers See Black Friday Hangover as Sales Slump

Black Friday has disrupted the Christmas shopping season since the American bargain frenzy was introduced in the U.K. in 2010. Purchases previously made in December are being brought forward, and retailers complain the pressure to keep prices low is damaging margins at the most crucial time of the year.

The volume of goods sold in shops and online fell 1.5 percent from November, when heavy discounting saw sales jump 1 percent, the ONS said. It was the biggest drop since June 2016 and the most for a December in seven years. Sales excluding auto fuel declined 1.6 percent.

Sales of household goods plunged 5.3 percent and clothing sales fell 1 percent. Only department stores saw an improvement, with sales rising 0.6 percent.

“The longer-term picture is one of slowing growth with increased prices squeezing people’s spending,” said ONS statistician Rhian Murphy.

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