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Starbucks Is 50 And Emboldening Its Rivals More Than Ever

Evolving from a stark Milanese design to a cozy Main Street cafe, Starbucks has energized a thriving counter-movement.

Starbucks Is 50 And Emboldening Its Rivals More Than Ever
Jars filled with coffee beans sit on display at a Starbucks Corp. coffee shop in Phnom Penh, Cambodia (Photographer: Taylor Weidman/Bloomberg)
(Bloomberg Opinion) -- Starbucks is marking its 50th anniversary. If you think that number must be off by a couple of decades, you’re not alone. The chain only made its way into most of our lives in the 1990s. Its success was a slow brew, requiring several recipe changes.
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