Tim Cook Needs Better Ideas Than This for Apple
Tim Cook, chief executive office of Apple Inc., speaks during an event at Lane Technical College Prep High School in Chicago, Illinois, U.S. (Photographer: Christopher Dilts/Bloomberg)

Tim Cook Needs Better Ideas Than This for Apple

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(Bloomberg Opinion) -- Toward the end of Apple Inc.’s stunning disclosure about its worse-than-expected sales, the company’s boss suggests a tactic it will use to counter surprisingly meek demand ...
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